Trust, the intangible driving force that keeps institutions alive

Chapter Publication

Religion | Leadership | Management

Juan Narbona, 2025

In this chapter, part of a collaborative book, it is proposed that the communications department of institutions promote trust as a key element of internal and external relations. Trust is an attitude that is based largely on both facts and perceptions, which is why communication is essential. Some specific suggestions are proposed to overcome division and promote collaboration.

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