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  • Prof. Dr. Juan Narbona
  • Assoc. Professor, Pontifical University of the Holy Cross
  • j.narbona@pusc.it

Associate professor at the School of Church Communications at the Pontifical University of the Holy Cross (Rome); He teaches ‘Digital communications’, ‘Communication industry and markets’ and ‘Storytelling of values’. His areas of research are: Trust and institutional communication; communication of faith and digital narratives. Author of the books ‘Comunicare la fede oggi’ and ‘Inspiring Trust’. He is member of the Executive Committee Journal «Church, Communication & Culture» and of the Interdisciplinary Forum on Anthropology (IFA).

Subject(s):

Religion, Social Trust

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    My publications

    • Trust, the intangible driving force that keeps institutions alive

      Author(s):   Prof. Dr. Juan Narbona

      Juan Narbona, 2025

      In this chapter, part of a collaborative book, it is proposed that the communications department of institutions promote trust as a key element of internal and external relations. Trust is an attitude that is based largely on both facts and perceptions, which is why communication is essential. Some specific suggestions are proposed to overcome division and promote collaboration.

      Subject: Religion, Leadership, Management.

    • Inspiring Trust

      Author(s):   Prof. Dr. Juan Narbona

      Edusc, 2021

      Cultural and social changes, together with scandals and the incoherence of some groups, led citizens to evaluate organisations more rigorously than ever before. Since then, a culture of suspicion towards political parties, financial institutions, trade unions, the media and also - of course - the Church, has been the norm. This book contains a collection of articles by a variety of authors on a central theme: trust. As a background, the current distrust of the Catholic Church is addressed in many cases.

      Subject: Religion, Social Trust.