Trust, the intangible driving force that keeps institutions alive
Chapter Publication
Juan Narbona, 2025
In this chapter, part of a collaborative book, it is proposed that the communications department of institutions promote trust as a key element of internal and external relations. Trust is an attitude that is based largely on both facts and perceptions, which is why communication is essential. Some specific suggestions are proposed to overcome division and promote collaboration.
Subject: Religion, Leadership, Management.